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120g Layrite Cement Clay Matte Pomade

RM 85.00 RM 98.00


Layrite Cement is a strong-holding hair styling clay with a low sheen, matte finish that's perfect for neat, yet casual styles. Layrite Cement is a high hold, water-based styling clay that delivers a clean, matte finish that will last all day. Use this intense clay as it grips and binds individual hairs together to thicken and shape, creating dry, messy textured looks or volume with extreme fullness and definition. It's pliable formula allows you to reshape and rework your style throughout the day, yet still maintain incredible hold. Ultimate performance Cement will stand up to anything, yet washes out easily and won’t leave build-up behind. 

Never lets hair go out of style

An extremely high hold matte finish, water - based styling clay that binds individual hairs together to thicken and shape all day, yet washes out easily with water.

Insider Tips

Holds well even if you're one of those people who like to 'mess with' your hair all day.

Control frizz and gives definition and separation when warmed and applied lightly.

Since 1999, Layrite has rightfully earned its reputation as the USA's premiere maker of barber styling products. Superhold is a dense, gel-like pomade that spreads easily through the hair and provides a very strong, all-day hold. It's great for sharp, slicked styles for even the most stubborn hair and the water-based formula rinses out easily. Every tub includes Layrite's iconic mild vanilla scent.

To use, work a small amount through dry or towel-dried hair, ensuring coverage down to the roots, then style as desired with a comb or your fingers. Apply to dry hair if a stronger hold is desired.


  • Contains Kaolin Clay and Waxes naturally-derived from Brazilian Palm Tree Leaves and Coal
  • Adds texture and volume to thinning hair
  • Provides medium, flexible hold and frizz-free definition for wavy and naturally curly hair
  • Strong hold, matte finish
  • Water-based formula
  • Mild vanilla scent
  • Suits parts, quiffs and pomps
  • Works well with all hair lengths
  • Made in USA

Hold Factor: 8/10

Product Size: 120gm


Remember: The Dryer The Hair, The Higher The Hold

1. Rub a small amount thoroughly between palms until the product softens/warms (this can take up to 10-20 seconds).

2. Distribute evenly through damp or dry hair and style/shape as desired.

3. Run fingers through hair to reshape, no water needed

4. Rinses out easily with shampoo and water

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